What does a Collaborative Alliance look like?
It looks like a trustworthy, committed relationship with common goals. It’s businesses sharing vital information,then creating not just a product, but a product that is the best solution for that customer's application. And it's usually quite rare.
The image below illustrates the barriers that organizations typically encounter when developing a new product or formulation in the rubber industy, but these same barriers exist across all industries.
It's based on trust and open communications and has substantial benefits to all parties. Here at Elite Elastomers we have developed several Win-Win partnerships
within our supply chain. You may ask how are we doing that? It starts with
changing the silo attitude, between the triad: the supplier, the intermediate,
and the big company. This culture is and has been a detriment to many
industries, which ultimately affects the bottom line.
Let’s face it, there is no long term profitability if there is competition
among the triad. Instead of a win-win partnership, it becomes an adversarial
relationship. The results are businesses lose a quality product, money, and
reputation. Elite Elastomers owner, Steve Glidewell is on the front lines
attempting to get his colleagues to stop the silo mentality. A 30-year veteran in
the Oil and Gas industry, Glidewell took the mantra: knowledge is power and
devised seamless integration, where the supply chain transfers information
One of the first steps to the collaboration is all parties have to be
willing to listen, then you show them the benefits. This starts building trust,
which will eliminatethe bypass model that locks people out of conversations.
Recently, Glidewell came up with Elite Assist. This allows engineers,
manufacturers and operators, access that’s not normally granted, to solve
issues with material. This model has built confidence among the triad, and
eventually turned into a more profitable partnership.
These partnerships are the key to sustaining many industries and jobs.
Glidewell reiterates you can’t have one without the other. Finally, in the end,
when the partnership has the three key elements of trust, commitment and
common goals, all ships rise with the tide, creating better profits and
In closing, we've attached a collaborative alliance case study where the
triad created a successful partership that ended with the best solution.