There is a framed quotation from Albert Einstein that hangs on the wall of my office. It states “Try not to become a man of success but rather a man of value.” As I ponder the beginning of a new year and consider the direction of Elite I am drawn to think a similar thing can be said of a company. Now don’t get me wrong, I am Pro-Success! After all from a company perspective success can be linked to increased revenues, managed properly more revenues to higher profits, and higher profits to happier shareholders.
It’s not a question of good or bad between value and success, I believe it’s a matter of focus. Many times if a company’s attention is only trained on the grandeur of success it neglects the foundational rungs of the ladder necessary to ascend to the top. Often times the company trips, falls and has to begin the climb once again. I am convinced that the rungs of Elite’s ladder are providing value. You see if Elite is focused on not just providing a product to our customers but application solutions and unmatched service then we morph from just another supplier into a valued partner.
