There is a framed quotation from Albert Einstein that hangs on the wall of my office. It states “Try not to become a man of success but rather a man of value.” As I ponder the beginning of a new year and consider the direction of Elite I am drawn to think a similar thing can be said of a company. Now don’t get me wrong, I am Pro-Success! After all from a company perspective success can be linked to increased revenues, managed properly more revenues to higher profits, and higher profits to happier shareholders.
It’s not a question of good or bad between value and success, I believe it’s a matter of focus. Many times if a company’s attention is only trained on the grandeur of success it neglects the foundational rungs of the ladder necessary to ascend to the top. Often times the company trips, falls and has to begin the climb once again. I am convinced that the rungs of Elite’s ladder are providing value. You see if Elite is focused on not just providing a product to our customers but application solutions and unmatched service then we morph from just another supplier into a valued partner.
Yes Elite is in the rubber compound design and mixing business, but our most important product line is building ladders. With every customer, everyday, we are striving to add another rung of value to the ladder. Elite is seeking diligently to enhance the way and the effectiveness of how our customers provide their products to their markets by the value of the product solutions we provide. And so begins another year, yes, with a goal of climbing the ladder to success but with a focused strategy of making the ascent by firmly placing a “rung of value” each step of the way.