A few firm givens exist in product development at Elite Elastomers.
1. Ideas foster innovation.
2. Innovation drives market leadership.
3. Market leadership yields profits.
At Elite Elastomers, we strive for improved ideas. Once these ideas are birthed, we manage them in such a way to allow their purpose to be discovered in the form of products. In order to grow an idea to the point of a product, we exercise idea management.